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Personal Branding: The Art and Science of Selling Yourself

Dr. Charles Tomkovick

In this course, Dr. Tomkovick teaches about the concepts of personal branding and he gives students a basic overview of marketing. The main goal of Personal Branding is to recognize the student as a brand; and to help students improve their brand, while learning how to best sell themselves.

Meet the Professor!

Chuck Tomkovick is a Professor of Marketing at the University of Wisconsin-Eau Claire. He earned a B.A. in Business Administration & Psychology from Carthage College (1976), an M.S. in Industrial Engineering & an M.B.A. in Marketing from the University of Wisconsin-Madison (1982), and a Ph.D. in Marketing from Texas A&M University (1993). Dr. Tomkovick is interested in researching product/brand management and a variety of other aspects of the marketing field.