Chuck Tomkovick is a Professor of Marketing at the University of Wisconsin-Eau Claire. He earned a B.A. in Business Administration & Psychology from Carthage College (1976), an M.S. in Industrial Engineering & an M.B.A. in Marketing from the University of Wisconsin-Madison (1982), and a Ph.D. in Marketing from Texas A&M University (1993). Dr. Tomkovick is interested in researching product/brand management and a variety of other aspects of the marketing field.